For coaches, consultants and independent experts

You know something worth paying for. You have spent years learning how to programme a season, read an intake form, price a job, or get someone through a career change. The only things you can currently sell are your hours, a PDF and a recording of yourself explaining it — and the one thing that would prove you know this, a tool that takes a client's inputs and returns the answer, is the thing none of your platforms can make.

That tool is what gets built here. You describe how you work; the platform builds a working web application, gives it your brand, tests it, hosts it, and changes it whenever you say so.

RunMyB is in closed beta. Access is by invitation only and there is no public sign-up today — how it works is on the access page.

How do I turn my coaching method into a tool clients can use?

A course platform hosts and sells what you already know how to explain. It cannot build software. RunMyB builds the working tool — the one that takes a client's race date, intake answers or numbers and returns the plan, the score or the schedule you would otherwise write by hand. It carries your brand, it clears an honest floor before you ever see it, and it publishes at an address you can send people to — a client-side tool such as a calculator, a quiz or a generator, or something carrying its own database or its own client logins, all the same. (we review a product before it is served publicly) Your method keeps working on the days you cannot.

Things of that shape: a race plan generator for a running coach. A meal plan generator for a dietitian. An exercise prescription tool for a physiotherapist. A career change assessment for a consultant. A mortgage affordability calculator on a broker's site. A skin type quiz that returns a personalised routine. None of these is a page about you; each one is a thing your client opens and uses.

Can AI build a tool, not just a website?

An AI website builder gives you pages, and a page cannot compute. If your clients need something that takes their inputs and returns an answer — a plan, a quote, a score, a schedule — that is software, not a site. RunMyB builds web applications that do the computing, gives each one its own database and its own end-user accounts when it needs them, and publishes it once you approve it. “AI made me a website” is a commodity by 2026. Output that computes is not.

The practical test is the one your clients already apply. They put something in and expect something back that is about them. A brochure page cannot do that. A calculator, an assessment, a generator or a client portal can.

What gets built runs in a browser. There are no phone apps here — if your clients will only tap an icon on a home screen, say so before you start rather than after.

I already pay for a course platform, a site builder and an email tool. Can I add a calculator to it?

Not to it, no — and that is the structural problem, not a settings problem. Your course platform, site builder, link-in-bio store and email tool all sell and host what you make. None of them builds software. RunMyB builds the interactive tool your clients keep asking for, steered by the brand you already have, and publishes it at its own address. Be clear about the trade: this retires one line item, not four. It is the piece your stack has never had.

The bills you already carry are for hosting and selling: Kajabi runs $143–399 a month billed annually ($179–499 billed monthly), takes no revenue share but charges 2.9% + $0.30 card processing on its entry plan, and adds a further fee — 2% on Basic, 1% on Growth, 0.5% on Pro — if you bring your own payment provider; Teachable is $29–139 a month billed annually ($39–189 billed monthly) with a 7.5% transaction fee on its entry Starter plan and none above it; Podia is $42–150 a month billed annually ($49–179 billed monthly) with 5% on its entry Mover plan; Wix is $17–159 a month on a yearly plan paid up front. Every one of those prices buys distribution of content. None of them buys a build.

Will an AI builder make my brand look like everyone else's?

Templated builders produce templated output — the same rounded-corner gradient page with your logo dropped in. RunMyB gives each product its own subject-matched design direction, and the convergence that makes generated pages interchangeable was removed rather than tuned. The result is measured rather than asserted: four deliberately different subjects produced four genuinely distinct builds. If you already have a brand it is imported from your live site, your files or your repository.

An imported brand lands as durable design tokens and a brand book that steer everything built after it, so a second tool matches the first without anything being re-keyed. If your whole business is that you are not interchangeable with the coach down the road, this is the part that has to hold.

Do I need my own OpenAI account to put AI inside my product?

No. Adding the part that thinks usually means opening a model account, putting a card on it, and owning both the bill and whatever it tells your client. RunMyB routes a product's AI calls through a metered per-tenant door instead: you never hold a model key, spend is capped per grant, and the same boundary that blocks arbitrary outbound traffic covers it. It has been proven end to end on a product that streamed a real AI reply.

What the platform will not claim is that the model is right. The cap is a control, not a guarantee about the output. The sentence your client reads carries your name, and judging it stays your job — which is why an assessment that returns a written read is worth building only if you are willing to read what it writes.

How do I know it is good enough to show a client?

“It works” is not the bar, and we do not claim it is. Every build clears an honest floor: it serves, it loads, it does not crash, and a build that stores data proves the data survives a restart. None of that judges wording, flow or taste. You are the quality bar. What you get is somewhere private to be it — a preview only you and the people you send the link to can reach, before a single client sees it.

Accepting a build and publishing it are two separate acts, and both are yours. Nothing goes in front of the public without your word, and before anything is served publicly we review it too. What you find in the preview goes back into the change loop below: you say what is wrong, it is fixed, and the whole build is re-certified in place.

How do I change my own tool without going back to a developer?

You say what you want different, and it changes. Changing a product you own never re-enters a paid queue. Post-launch upkeep with an agency runs 15–20% of the build cost a year, and every small edit goes back into a queue and onto an invoice. Here you describe the change in plain language; the platform makes it, re-certifies the whole build against the floor it passed originally, and stops at an approval gate. Nothing ships until you approve it.

That matters most for the things that change without asking you: a session rate, the questions in an intake form, the price in a plan generator, a rule you use now that you did not use last year. Six months after launch you should not be asking permission to edit your own business.

Does someone host it, or do I end up with a second job?

Most AI builders hand you a working app and a second job: connect a database, wire up hosting, point a domain. Here there is nothing for you to configure. Every product gets its own isolated database and its own sandboxed runtime, provisioned and operated for you, with outbound traffic restricted to a small set of approved, metered paths. You never open a cloud account, request a certificate or touch a server.

One thing to know before you plan around any of that: a hosted product's database starts empty. Nothing is migrated in from a tool you already run. If six months of client entries live somewhere else, they stay there.

Will you bring me customers?

Not in the sense that question usually means. We send you nobody you did not bring yourself, and finding buyers stays yours. So does keeping them: Terms §10.2 says we will not market to the customers you introduce and will not approach them with an offer that goes around you.

What there is instead is a shelf. Everything built here is shown here: every product on the platform gets a place on this site — findable, browsable, linked. Today that catalogue is small and new, so plan your own way of reaching people; if ours starts working, it is an advantage on top, not the plan. And the earlier you are here, the easier you are to see: before the shelf fills up, your product breaks through faster and is shown more often, and later it is having been here longer, with good ratings, that compounds.

We will not promise you traffic. A catalogue is worth visiting only if what is in it is worth using — so we build the shelf, we choose what we recommend, and visitors say what they think. Judge it by what is on it.

Your audience was yours before you got here and it does not become ours. If you have no list at all yet, build the list first — more than half of creators earn under $15,000 a year (Influencer Marketing Hub, Creator Earnings Report 2025), and a better tool does not move anyone across that line on its own. That is the honest order, and we would rather say it than sell you a build.

If I leave, do I take the product with me?

You take the code. Every product built here lives in a git repository, and export pushes its current code into your own GitHub or GitLab account (Terms §12.1). What arrives there is a fresh single-commit history: the code travels, the build history does not. A full-tree secret scan runs before every push and refuses the push when it finds likely credentials — a safeguard operated on a best-effort basis, not a warranty that every secret is caught (Terms §12.4). What you take is source — hosting and the database are things you would stand up elsewhere.

Test that early rather than when you are angry. The reason to check it now is the one you already know: a course, a storefront or a no-code app exists only inside the vendor that sells it, and what exports is your content, never the thing that runs it.

Do I have to hand over my method to get this built?

You have to describe how you actually work — there is no way to build the tool without that. So the commitments are written down rather than said. We will not use your description to build a product that competes with yours (Terms §10.1), we do not train models on your content (§10), and you own the output (§11). What we cannot promise, in the same clause: your idea is not made exclusive, and someone who independently describes something similar may get something similar.

Where to go next

Access is by invitation and there is no self-service sign-up — the access page says what happens if you are invited and what we store if you are not. The Terms of Service carry every commitment quoted above, in full and in force. To ask a question or request an invitation, write to hello@runmyb.com, or start from the home page.