Thinking about starting something?

This page is for the person who would like to earn something of their own, does not know how to build anything, does not have the evenings to learn, and is not sure what the thing would even be. It is written to help you decide against us if that is the right answer, so it says the discouraging parts first.

Do I need to know how to build a website or an app?

No. You describe what the thing should do, in your own words, in a conversation. The platform’s assistants design it, build it, test it against a floor you can read, give it a brand and run it. You do not choose a stack, a host or a database, and you do not need to know what those are. Nothing is published without your explicit approval.

Do I have to learn all these AI tools first?

No, and that is most of what we take off you. You do not have to work out which of the hundreds of tools is real, which two of them would need to talk to each other, or which one you would be paying for by mistake. There is one conversation and one place. The thing we are competing with is not another platform — it is the forty open browser tabs and the tutorial that assumes you already know the words.

I have a full-time job. How much of my time does this actually take?

Real hours, in short sittings, at the decisions. Describing what you want, choosing between options you are shown, and approving what ships are yours and cannot be delegated — they are the points where the thing becomes yours rather than ours. What is gone is the learning, the tooling, the setup and the maintenance. If somebody tells you a business takes none of your time, they are selling you something.

Will you tell me honestly if my idea is bad?

Yes, and you should expect it. Before anything is built, the idea goes through a research pass and an explicit go/no-go gate, and the gate is allowed to say no. It is deliberately conservative: it refuses to treat interest as demand, and across the ventures put through it, it has essentially never returned a go for a market that already has an established incumbent. Everyone else you could ask about your idea gets paid only if you proceed. We would rather hand you a documented no.

What do I need to bring?

One thing you already do, sell, know about, or have picked — and ten people you could personally put it in front of. Not an audience. Not a following. Ten names in your phone. This is the entry condition, and it is not a formality: it is the difference between a first attempt that teaches you something and one that teaches you nothing.

Will you bring me customers?

Not in the sense that question usually means. We send you nobody you did not bring yourself, and finding buyers stays yours.

What there is instead is a shelf. Everything built here is shown here: every product on the platform gets a place on this site — findable, browsable, linked. Today that catalogue is small and new, so plan your own way of reaching people; if ours starts working, it is an advantage on top, not the plan. And the earlier you are here, the easier you are to see: before the shelf fills up, your product breaks through faster and is shown more often, and later it is having been here longer, with good ratings, that compounds.

We will not promise you traffic. A catalogue is worth visiting only if what is in it is worth using — so we build the shelf, we choose what we recommend, and visitors say what they think. Judge it by what is on it.

Which is why we ask for your ten people up front. If you cannot name ten, the honest thing we can tell you is that building is not your first move, and the first move you actually need is not something we sell.

What if I do not have an idea at all?

Then we are not the right tool for you, and we would rather say so than take your money. We can research and honestly judge an idea you bring. We do not hand you one.

How is this different from the businesses-in-a-box I keep being advertised?

Mostly in what we refuse to say. We publish no earnings figure, no range, no “people like you” example and no testimonial that implies income, and we will not say one to you privately either. We do not describe anything here as passive, hands-off, or running while you sleep. If a thing built here earns nothing, we would rather the platform told you that on the day it is true than let you find out four months later.

Do I need to register a company?

That is a question about selling, and it starts with who the seller is: you. If and when you sell what you build to real people, the sale is yours. Identity and tax verification happen in your name, and the obligations that come with selling — registration where it applies, invoices, VAT where it applies — attach to you and not to us. That is true of selling anything, whoever built the thing and whoever processes the payment. Anyone who tells you a platform makes those obligations disappear is describing something a platform cannot do. Ask an accountant in your own country before your first sale, not after it.

So what is honestly on offer?

Not the removal of learning — the removal of its entry price. You do not have to arrive knowing how software is built, which tool is which, or how the commercial side is wired together. None of that is a prerequisite here, and that entry price is what stops most people before they begin.

What you will learn is the part actually worth knowing, and you will learn it the way it sticks: by making real decisions about a real thing and finding out what happens. That is a different education from a course, and it is the one that survives contact with a customer.

What we do not remove is the risk and the effort. That is what the advertisements promise, and it is why so many of the people reading this page have already been burned once.

RunMyB is in closed beta and access is by invitation. If this reads like it is for you — including the parts that put you off — the access page explains how to ask. Tell us what you would try and who your ten people are.

Related: if you already have a method and clients · if you already have an idea · what the alternatives cost · the questions people ask before they trust a platform like this.